Geofilters are fun overlays that you can add to your Snap! Swipe on a Snap you have taken to see what Community or On-Demand Geofilters are in your area ?.
Community Geofilters are unique overlays that share a location, such as a: city, university, or local landmark. Community Geofilter submissions are free. Snapchat does its best to select Community Geofilters we feel are visually compelling and represent the location.
Businesses and individuals alike can purchase On-Demand Geofilters for an event, business, or a specific location. Whether it’s for a house party or wedding, a coffee shop or campus-wide event, Geofilters make it easy for Snapchatters who are there to send your message to friends